HOW HI-LINE MERCHANDISING OPTIMIZED ON-SITE SALES AND WAREHOUSE PRODUCTIVITY
“Building Blocks Management has been working with us for 10 years and has always been a reliable and well organized team manager for on-site merchandising, and any other task at hand.”
CHALLENGE: Hi-Line Merchandising is an end-to-end merchandising solution and ecommerce platform for turning attendees into customers for live and digital entertainment events. They found that long merch lines and foot traffic between events interfered with the attendee experience and the company’s profitability. Hi-Line brought in BBM to see how they could optimize the audience experience and increase revenue. John Warner, a Hi-Line Merchandising representative said, “Building Blocks Management has been working with us for 10 years and has always been a reliable and well organized team manager for on-site merchandising, and any other task at hand.”
SOLUTION: Building Blocks Management analyzed Hi-Line’s concerns and provided all logistics for delivery of onsite event merchandise, built sales displays, inventoried all merchandise and input it into the POS system. BBM also hired, trained and managed all 30 staff. Everyone was introduced to the venue’s POS system and practiced how to upsell high ticket items to increase revenue. Then, BBM shared a promotion with customers who waited in merch lines. This reduced lines and spiked online sales. As a result, this event made almost a million dollars in merchandise sales over four days.
Additionally, Building Blocks Management brought in a warehouse production team and streamlined Hi-Line’s fulfillment center operations. These optimized SOP’s ended up increasing production by 75% and their on-site team of 5 went from completing 65 online orders a day to 400!
BBM has partnered with Hi-Line Merchandising on Blue Ridge Rock Festival, Lockn, Peach, Camp Bisco, Worship On The Mountain, Deep Roots and more. These multi-day music events average 100,000 attendees and bring in nearly $1 million in sales!
If you’d like to see outstanding results while providing the highest quality experience to your customers and vendor teams, contact BBM to review and optimize your onsite merchandising operations.
